Problem
Fast fashion is one of earth’s main polluters. In a world where people are struggling to choose between being fashionable and being sustainable, do we really need everything that we buy?
Idea
To make a visible change in the fashion industry we decided to create a collection without clothes: introducing Invisible by Levi’s.
Execution
For 48 hours, people won’t be able to buy anything on our website, except for the Invisible by Levi’s patch.
The patch can be sewed to your old clothes – any clothes, even our competitors’ – and you will be immediately wearing a brand new item.
The proceeds will be donated to the Better Cotton Initiative, to invest in sustainable cotton production, while protecting the environment.
Because there is nothing more sustainable than something that doesn’t exist.
